1. Understand the site, business, target market, current situation and actual needs
We understand everything about your goodself website. This phase establishes campaign’s objectives, through determining:
- Type (and Size) of Website – is it an ecommerce, SaaS/app, publication, community, enterprise or a small business?
- Nature of Business – which industry or business category do they belong to? Is it a highly-competitive one? Who are their top competitors? How long has this industry/niche existed? Will it still be there in the next 10 years?
- Target Market – which demographic group? Are they targeting local, national or global audience?
- Current Situation – How long have they been in the business? How’s their sales/revenue generation? What are their top competitors doing right (and wrong)? Have they been hit by an algorithmic penalty?
- Actual Need(s) – Recover from a penalty? Grow organic traffic? Improve Sales? Or is it just to build awareness for branding?
2. Identify problems and challenges
We initially assess and do initial audit
- Site issues – which you’ll mostly uncover through the audit using checklists. Below are a few technical SEO checklists you can start with (depending on your client’s profile/needs):
- Technical SEO – Distilled, Webris, Annie Cushing
- Local SEO – LocalSEOChecklist, Moz, BrightLocal, Moz’s Local Ranking Factors Study
- Ecommerce SEO – Backlinko, BigCommerce
- International SEO – Aleyda Solis, Martin Kura
- Mobile SEO – Bruce Clay, Moz
- Link Audit – Distilled, BuiltVisible
- Penalty Diagnosis – Google Algorithm Change History
- Budget – We always interact with cleint and understand the Budget of Campaign to focus on Effective SEO.
- Competitiveness – We also analyse like from 1-10, how difficult do you think it is to rank for their top target keywords? Are they directly competing against big brands? Do their top competitors invested a lot in SEO and link building? What do the competitors do? Can we outdo and/or outsmart them?
We will ascertain the problems, challenges, as well as the resources and identify opportunities to take on through these processes:
Make a List of Topics & your site super-fast
Further step is to make a list of topics you’d like to cover from one month to the next.
To start, compile a list of about 10 short words and terms associated with your product or service. Use Keyword Tool to identify their search volume and come up with variations that make sense for your business.
Cut down on all unnecessary information on your website and make super-fast loading page.
Make a List of Long-Tail Keywords Based on These Topics
Here’s where you’ll start optimizing your pages for specific keywords. For each pillar you’ve identified, use your keyword tool to identify five to 10 long-tail keywords that dig deeper into the original topic keyword.
For example, we regularly create content on the topic of “SEO,” but it’s still very difficult to rank well on Google for such a popular topic on this acronym alone. We also risk competing with our own content by creating multiple pages that are all targeting the exact same keyword — and potentially the same search engine results page (SERP).
High quality content
Content is a king. Impress your customer by emphasizing more on delivering error free and well researched quality content than on quantity.
Build Pages for Each Topic
When it comes to websites and ranking in search engines, trying to get one page to rank for a handful of keywords can be next to impossible. But here’s where the rubber meets the road:
Take the 10 pillar topics you came up with in Step 1 and create a web page for each one that outlines the topic at a high level — using the long-tail keywords you came up with for each cluster in Step 2. A pillar page on SEO, for example, can describe SEO in brief sections that introduce keyword research, image optimization, SEO strategy, and other.
subtopics as they are identified. Think of each pillar page as a table of contents, where you’re briefing your readers on subtopics you’ll elaborate on in blog posts.
Set Up a Blog
Blogging can be an incredible way to rank for keywords and engage your website’s users. After all, every blog post is a new web page that gives you another chance to rank in search engines. If your business does not already have a blog, set one up. This is where you’ll elaborate on each subtopic and actually start showing up on Google.
Create quality Link-Building not quantity
Link-building is the primary objective of off-page SEO, and is also a huge factor in how search engines rank your web pages.
Link-building is the process of attracting inbound links (also called “backlinks”) to your website from elsewhere on the web. As a general rule, the more page authority the origin website has, the bigger affect it will have on the rank of the web page to which it is linking.
Dedicate some time to brainstorm all the different ways you can attract inbound links to your website. Start small-maybe share your links with other local businesses in exchange for links to their sites. Write a few blog posts and share them on Twitter, Facebook, Google+, and LinkedIn. Consider approaching other bloggers for guest blogging opportunities through which you can link back to your website.
Focus on building quality backlinks with content marketing that will help to boost your
website’s organic ranking on google.
Measure and Track Your SEO Success
SEO can take a lot of time and effort. What good is spending all this time and effort if you can’t see the fruits of your labor? There are many metrics you can track on a daily, weekly, or monthly basis to keep your SEO plan on track and measure your success.
Because the metric you care about is organic traffic (traffic that comes from a given search engine), seek out a tool that allows you to track both your overall organic traffic number and how your pages are ranking under each long-tail keyword your pages are targeting.
We Create a monthly dashboard using Excel, Google Sheets, or a web analytics package so you can monitor how much traffic comes to your website from organic search.
Also, tracking indexed pages, leads, ROI, inbound links, keywords, and your actual ranking on SERPs (search engine results pages) can help you recognize your success as well as identify areas of opportunity.